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Musings of relative value

The latest commercial from North Face really makes you love the land we live on. It catches not only the eye for its grand visuals of all US outdoors has to offer, but the ear as well:

Woody Guthrie penned the iconic anthem “This Land Is Your Land” in 1940, inspiring a generation of explorers, wanderers, artists and activists to reclaim a love for our nation’s lands that had dimmed during the challenging Great Depression and economic upheaval of the prior decade. Today, though we live in a different time, it is in the same spirit of celebrating our treasured lands that we are excited to unveil a remake of Woody’s song by American rock band and two-time Grammy nominee, My Morning Jacket. We are also kicking off a partnership with the Department of the Interior’s 21st Century Conservation Service Corps (21CSC) program to help put young people and veterans to work restoring and protecting our nation’s land, water and wildlife. Starting October 27th we are joining the Secretary of the Interior, Sally Jewell, to inspire and prepare the next generation of conservation leaders and outdoor stewards.

NeverStopExploring.com




What’s more is a partnership with Outdoor magazine yielding a list of 50 “amazing places to explore across the U.S.” The list, plotted out on a map to explore on their site, also includes a chance to go explore these places on North Face’s dime, albeit if you are in NYC.

If you’re in the New York City area right now keep an eye out for our #SeeForYourself taxi, which will be giving lucky people an opportunity to ditch their daily routine and head out with our athletes for an adventure they won’t forget.

If I were a betting man, I’d be willing to wager that we’re soon to see follow up spots of lucky individuals jumping in a taxi and ending up on the 401 Trail.

Did you happen to catch towards the end of the spot, climbing phenom Alex Honnald, as a drone captures him free soloing? Apparently this is from his January attempt at the El Sendero Luminoso (The Shining Path) in El Portrero Chico, Mexico, a 2500 ft face

Ultimately, Alex hiked it gracefully. He sent the 1,500-foot wall in under three hours, untethered and unafraid. The sporadic wind on El Toro can be gusty, increasing the challenge not only for Alex, but also for our R/C heli crew from skysight who battled through the jungle with Cedar to meet Alex at the top to get the summit shots that are in the video. Flying a RED camera on an R/C heli way out there is part art, part science, and part “go for it” — the same as with climbing.


Video of the climb…jaw-dropping:

MMJ’s rendition:

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