Musings of relative value
Sal Curioso - Feature

Came across a unique brand concept/execution while flipping through Choi's Gallery, Vol. 22 this weekend.

After opening the successful Madam Sixty Ate, a restaurant established around a mythical writer and culinary gastronome, a Hong Kong-based company decided to replicate the concept, tying another fictional character and his/her imaginary exploits to not only a real world brand, but to the other fictional character as well.

French studio Substance was commissioned to brand a second restaurant, this one with spanish influences. What resulted was Sal Curioso, Madam Sixty Ate’s companion, spanish ex-lover, inventor and uncommon genius.

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One particularly tricky area of responsive web layouts is embeddable content, such as a YouTube or Vimeo video, or a Google Map. It used to be the norm that posting content from other sites/servers via iframe or object tags would require a static width and/or height declaration. As evident in a responsive layout, static width and heights will not suffice.

The solution, originally developed by Thierry Koblentz, is to give the embedded content a container with intrinsic dimensions, controlling the width to height ratio through the padding property, and then setting an absolutely positioned child to 100% width and height of its parent, thereby allowing the content to scale appropriately.

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It’s not often you hear a piece of music from a tv spot that makes you stop and turn your head, and one for beer no less. Here is Stella Artois' “The Artist” spot, which debuted at the 2013 Academy Awards. The agency of record, Mother, New York, actually employed Human for the project’s sound design.

Interestingly enough, there seems to be two versions of the original composure, one with an upbeat and livelier tempo, and the one they used, with a more slow and somber feel to it. Both work very well with the visuals. Take a listen:

The spot’s music really sets it apart from all the other physical comedy-themed beer commercials out there. Well done. Unfortunately since it’s an originally composed piece, it’s unlikely there’s a longer, full version of either.

So, which more suits your fancy?